If you want to know what lies ahead for whisk(e)y businesses in 2024, ask the people who work in the industry: the ones with their boots on the ground, not the consultants with their finger in the air. Last October, the Ferovinum team gathered an expert and diverse group of these very people from both the Scotch and Irish industries for a fascinating afternoon of debate and discussion at our first ever whisk(e)y ‘Think Tank’.