General Purpose
Ferovinum is dedicated to serving its customers with a positive, secure, and user-centric online experience. This includes how we handle any data collected through the Ferovinum website and inventory platform. We are committed to protecting user privacy and ensuring transparency in how your data is used — especially in relation to cookies and analytics.
Use of Traffic Analysis and Analytics Tools
Ferovinum uses traffic analysis and analytics tools such as Google Analytics, Hotjar, and ZoomInfo (collectively referred to as "Traffic Analysis Tools") to better understand how users interact with our platform and to continuously improve performance, usability, and customer experience.
These tools use cookies and similar technologies to collect data about website usage and user behavior. This may include:
- Pages visited and time spent
- Clicked links and navigation paths
- Browser type and version
- Device type and screen size
- Operating system and geographic location (country-level)
- IP address (processed in a truncated or anonymised form where applicable)
- Preferred language settings
Some of this data may be considered personal data under applicable data protection laws. Where required by law, we only activate these cookies after obtaining explicit user consent through our cookie banner.
Google Analytics
Google Analytics helps us measure traffic and usage patterns, enabling us to understand how visitors engage with our platform. Google Analytics sets cookies such as _ga and _gid to distinguish users and track sessions.
We have configured Google Analytics to:
- Anonymize IP addresses (where possible)
- Avoid sharing data with other Google services for advertising
- Respect your consent preferences
You can opt out of Google Analytics at any time using Google’s browser opt-out tool.
Hotjar
Hotjar helps us understand how users experience our site by providing anonymised heatmaps, session recordings, and user feedback tools. Data collected via Hotjar is stored in pseudonymised profiles and is not used to personally identify individual users. Hotjar is contractually prohibited from selling any data on Ferovinum’s behalf.
ZoomInfo
ZoomInfo may be used for B2B enrichment and business insights based on user interaction. Data collected is used solely for legitimate business interest purposes and is not shared or sold beyond what is necessary for Ferovinum’s operations.
Data Transfers & Safeguards
Some of our analytics providers may process data outside the UK or European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or participation in frameworks like the EU-U.S. Data Privacy Framework.
Updates to This Policy
We may update this policy from time to time to reflect changes in technology, legal requirements, or our data practices. The most recent version will always be available on our website.
